Tuesday, September 27, 2011

I'm Back

Anyone paying attention no doubt noticed that I have not been an active blogger for the past 18 months or so. I have been working on a new venture outside the infrastructure technology space. However, now is the time to begin gradually unveiling my most recent "change the world" opportunity. And yes, it does involve technology and cloud computing in a very significant way, albeit for a different audience.

I joined DunnWell last April because I believe the opportunity to transform the service trade space via technology is huge - and the time is now. Service trades are all about the people in trucks who show up at your facility - restaurant, office building, house, depot, whatever - and maintain or fix the stuff that makes your world go around - HVAC, refrigeration, cooking equipment, elevators, fire protection systems, whatever. Regarding DunnWell, I spent some quality cycles with the CTO, Brian Smithwick, and he passed all of my criteria for a technology partner in crime - smart, cheap, Linux fan, redneck. Anytime I deviate from these criteria it doesn't work out well for me. I feel good about this one.

With my new opportunity, I am going to pivot this blog slightly away from an emphasis of cloud infrastructure and towards a cloud architecture for service trade transformation. As I predicted way back in 2006, the infrastructure thing has come to pass and Amazon in particular has led the charge. We are big users of Amazon infrastructure, and we could not be happier. I am also pleased that many of the brilliant, former rPath engineers and business leaders now help lead the charge for Amazon Web Services. Bravo Brian, Cristian, Matt, and Nathan.

Back to DunnWell and why this blog is relevant. The service trade industry has an interesting dichotomy. While service professionals have been early adopters of gadgets like GPS, smartphones, and tablets, the software that runs their business is a joke in most cases. Well, that is going to change. And when it changes, the industry will skip over several generations of computing architectures including centralized computing, client-server, and even multi-tenant SaaS. These guys will be social-mobile from day one because it is what they already get and expect with Amazon, Facebook, iPhone, and Android. Their consumer gadget Internet experiences will inform their business software expectations. It won't happen overnight, but the approach and the results will be fascinating. Stay tuned 'cause it's about to get good.

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